In case of recording genshin impact top up history through official channels, the record of the last 90 days of top-up is available in the “Account – Transaction history” menu of the game, and the value of a single top-up accounts for a cumulative aggregate of 6 stages from 60 rough stones (6 yuan) to 6480 rough stones (648 yuan). Out of them, 648 yuan stalls account for about 35% (according to the 2023 Miha tour report). On the third-party payment platform transaction data such as Alipay and wechat Pay, every top-up will generate a 16-digit transaction serial number (such as 20230915XXXXXX), and the matching success rate can reach 98.4%. However, it is worth noticing that cross-platform synchronization will be delayed by 1-3 minutes. According to Sensor Tower numbers, the overall gamers’ average rate of monthly recharges is 2.3 times, and the average yearly usage of a single account is about 1,200 yuan, and Chinese players take up 52% of the water (Q3 2023).
At the technical level, Mihayou uses the Unified Payment Interface (UPI) system, the recharge record is stored in the cloud server, and retrospective query up to 5 years is supported but has to manually export the PDF bill (one export takes about 20 seconds). In 2022, about 0.7% of the orders caused by the breakage of the payment interface need manual verification, and the average processing time is 72 hours (case reference: September 2022 PSN platform recharge abnormal announcement). In terms of security, it is recommended that secondary verification (2FA) be tied, which can reduce the risk of theft by 99.5% (Tencent Security Lab 2023 game payment report).
Consumer behavior data reveal that the first week of the limited time character card pool will produce a recharge peak, similar to the “night Blue” card pool during the first day of the water exceeded $23 million (source of data: Genshin Lab), which is a 400% jump from the daily. In the case of refund, Apple’s App Store resolves disputed orders successfully in 68% of cases, but Android can only resolve 32% (2023 Consumer Rights Report). Observe that by third-party charging channels (holding 15% market share) may trigger a risk control mechanism, and in 2023 Miha You blocked more than 120,000 illegal recharge accounts (case: Taobao charging store “star game” was blocked). Players can verify legality by comparing the game UID with the last 4 digits of the payment order, and the error rate must be maintained below 0.05%.
Based on the analysis of the economic model, the player actually gets approximately 1.25 times the original stone value per 100 yuan recharge (the calculation has taken into account the doubling mechanism of the original charge), but the margin utility after repeated recharge will drop to the original value. It should be noted that launching the “monthly card renewal reminder” feature in 2023 has increased continuous subscribers to 41%, and the year-on-year retention rate has increased by 18% (Miha Tour operational data). To the business side, the top-up system’s API call frequency has to be controlled at 500 times per second (the technical requirement is that the HTTPS request delay is less than 200ms) to ensure the payment experience stability of 120 million average monthly active users worldwide.